Redakai, Spin Master and Marathon Media's new boys six to 12 action property, is currently appearing on weekday morning slots on CITV.
The sponsorship is part of a longer term deal between Spin Master and CITV which will see other brands from the toy maker featured on the channel.
Spin Master UK has reported a strong reaction from the toy trade to the new boys action TCG.
Jacqueline Taylor-Foo, sales director at Spin Master UK said: "We have had extremely positive meetings with retailers at The Toymaster Show.
"Everyone was very excited about Redakai, its initial sales and the support we have given the brand since launch to make it a great success."
Redakai is set to roll out in other key European territories shortly.
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