The Children's Global Media Summit will play host to a panel of vloggers and influencers to discuss the future of celebrity culture, in the 'Celebrities Unleashed' panel.
The panel will explore how the nature of celebrity has changed in the internet age, and how the younger generation's 15 minutes of fame feels shorter than ever.
Leading the panel's lineup is Tom Fletcher who shot to fame as the singer of pop group McFly and has since built up a following of more than 600,000 YouTube subscribers, vlogging on parenting, music and his latest venture as a children’s author.
He’ll be joined on the panel by YouTuber Oli White, whose videos have amassed more than 340 million views, and Lisa Filipelli, talent manager and founder of Flip Management.
Chairing the session will be stand-up comic and presenter Iain Stirling, also known as the voice of ITV’s Love Island.
“Reality TV and the rise of hugely successful social media personalities mean the term ‘celebrity’ is constantly changing," said Alice Webb, BBC director of children and chair of the summit.
“At the Summit we’ll address how these new role models influence children, how digital platforms mean young people can access their favourite celebrities instantly, anonymously and from anywhere in the world, and how that impacts us as content creators.”
Curated by the BBC and taking place in Manchester from 5-7 December, the Summit will feature a unique programme of content encompassing five themes of education, empowerment, entertainment, innovation and freedom.