Shaun the Sheep toys to appear in Happy Meals

Popular children's character champions fun food promotion with kitchen aid toys.
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Shaun the Sheep toys are to feature in McDonald's restaurants across Europe.

The Aardman character is the new face of a European campaign to encourage kids to have fun with food, and to promote the move McDonald's is stocking a new range of toys based on the show.

The range will include a sauce dispenser, a toy egg timer, breakfast bowl and pourer, a hand mixer, wheelbarrow egg holder, scooter dipper, silly spoon and a lunchbox.

The various Shaun products will be included with each McDonald's Happy Meal.

Read more on the Shaun the Sheep story over at Licensing.biz.

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