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Scholastic extends publishing deal with LEGO through to 2019 - ToyNews

Scholastic extends publishing deal with LEGO through to 2019

New products will include movie tie-in novels as well as the first ever LEGO pop-up book.
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Scholastic has extended its publishing relationship with LEGO through to 2019.

The new deal includes all language rights, as well as several new line extensions, and acquisitions.

The companies have developed a line of non-fiction books that will see LEGO minifigures introduce fun facts combined with real-world photos.

Scholastic will also publish the first-ever LEGO Pop-Up, by bestselling and award-winning paper engineer Matthew Reinhart.

Set to be published in September 2016, the 3D book details a road trip through the different LEGO universes, both past and present.

Scholastic will also publish movie tie-in books in a variety of formats based on LEGO feature films.

“The LEGO Group and Scholastic are completely aligned in encouraging kids to be creative and imaginative, and to become lifelong readers.” said Miriam Farbey, UK publisher and global non-fiction publisher, Scholastic UK.

“We are so proud to become part of a longterm relationship, expand our Global reach, and to publish innovative new projects with LEGO Publishing.”

Andrea Ryder, licensing director, The LEGO Group, added: “As the largest children’s book publisher in the world, creating fantastic books for millions of kids of all ages and reading levels, it was a natural thing for us to extend and expand the long-term partnership we have with Scholastic.

“Sharing so many important values such as creativity, learning, fun, imagination and quality make it a great match, too. We are looking forward to excite children around the globe with more inspiring and innovative books coming out of this collaboration.”

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