Rubie's returns to TV with A/W advertising blitz

Costume and dress-up firm will support new lines from Disney Princess and Marvel with October to December push.
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Rubie's will be back on TV this autumn/winter with an advertising campaign supporting its latest ranges of dress-up for both boys and girls.

For the fourth year running, the costume and fancy dress firm will take to the airwaves, this time focusing on its Disney Princess range for girls and new additions to its Marvel, Spider-Man and Avengers collection for boys.

“The TV ad will focus on the beautiful Disney Princess dresses in a magical ballroom setting,” Alexandra Gilles, product manager, Rubie’s Masquerade told ToyNews.

“As always, the girl wearing the dress will be in main focus, inspiring imagination to play, dream and be who you want to be, as is tradition at Rubie’s.”

The TV spot will go live from October through to early December and will be aired on Nickelodeon, Nick Jr and CITV among others. The Princess TV and media campaign has already been projected to achieve a total of 21,500,768 girls aged four to nine impacts.

Running adjacent to the girl’s campaign, the Marvel TV campaign will focus on the range of costumes in the Ultimate Spider-Man collection, kids’ Spider-Man and Iron Man 3 costumes.
The advertising campaign will also support some fresh additions, including some new faces from Disney‘s winter cinematic release, Frozen.

“Key licences for 2013 are most certainly our brand new Marvel lines, including Ultimate Spider-Man, Iron Man 3,the Wolverine and soon the amazing Thor,” continued Gilles.

“For the girls, Rubie’s is continuously expanding its Disney Princess range and including new members such as Elsa and Anna from this winter’s Frozen film.”

And as the firm gears up to release a brand new line for Monster High Sweet 1600 in time for Halloween – with Frankie Stein and Draculaura – Rubie’s is also planning online coverage, too.

Gilles explained: “In addition, our recently re-launched B2B website will be ready for full implementation by spring 2014.

“This will be a big step forward in the way we are able to communicate with our customers and vice versa.
“Our TV campaigns and our website movement are both significant initiatives that underline the financial commitment Rubie’s is making to support the industry and the future development of its business,”
concluded Gilles.

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