Rubie's on why DC Super Heroes is a "perfect fit" for the dress-up firm

Struan Robertson, trade marketing and digital manager at Rubie's Masquerade explains which DC Super Heroes have proved to be best sellers for the company.
Publish date:
Social count:

What makes you a good fit for the DC Super Heroes brand?

Rubie’s is the home of the superhero so Batman, Wonder Woman, Superman, The Flash and all the other DC Super Heroes (and the villains of course!) are a perfect fit for the Rubie’s brand; if customers want the best choice of superhero costumes, they know to come to us.

What DC Super Heroes products do you sell and what have been your bestsellers?

Rubie’s has well over a hundred different costumes and accessories of DC Super Heroes and villains in its catalogue, some of which are our best-selling costumes.

Image placeholder title

The Dark Knight Batman range is one of our consistent top sellers, as are villains The Joker and The Riddler, which do well around Halloween, and of course Superman and the Man Of Steel ranges have been hugely successful.

Catwoman, Batgirl and Wonder Woman are in our top sellers for women, while our pink Batgirl for girls is also a popular line.

What makes the brand desirable to you as a partner?

The depth and breadth of the DC range is hugely attractive as it encompasses so many iconic characters with strong identities and distinctive styles that it’s a treasure trove for the dress-up market.

Can you tell us anything about future DC ranges you are working on?

Rubie’s have just launched a new range of DC Super Heroes costume for kids of Batman, Superman and The Flash featuring DC Comics’ recently re-vamped comic style known as the New 52.

Image placeholder title

The range has a tougher and more detailed look to it as seen in the comic series; they’re available at two price points for the classic or the deluxe versions which include a padded ‘muscle chest’.

The range is already looking to be a hit in the run up to Christmas and into 2015, while in early 2015 Rubie’s will be rolling out an adorable range of DC ‘Hello Kitty’ costumes for girls, which put a Hello Kitty spin on the traditional Batgirl, Supergirl and Wonder Woman costumes.

Further into the future Rubie’s are looking forward to introducing a whole new range in time for the next Batman v Superman: Dawn of Justice movie coming out in 2016.

If you could be any of the DC Super Heroes, who would you be and why?

Image placeholder title

The Flash – Just imagine how much more fun commuting would be!


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.