Rubie's extends Warner deal

Warner Bros Consumer Products (WBCP) has renewed its global partnership with the dress-up company.
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The deal covers a large portfolio of properties including DC Comics Super Heroes, Harry Potter, Looney Tunes, The Lord of the Rings and Hanna-Barbera characters including Scooby-Doo.

Rubies has held the worldwide licence for the Warner characters since 1991.

“Our long-standing relationship with Rubie’s has proved to be incredibly successful, making them a valued licensee for our properties around the world,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products.

“The company’s creativity combined with their global distribution in both mass and specialty markets has positioned them to be an industry leader and allowed our properties global exposure at Halloween as well as other celebrations throughout the year.”

Howard Beige, executive vice president, Rubie’s, added: “Warner Bros. Consumer Products has helped us expand our product lines over the years through their creative direction and marketing savvy.

“We attribute a great deal of our company’s growth to the enduring popularity of Warner Bros.’ properties and characters and look forward to continued success through our partnership.”

Warner Bros also continues the licence agreement with Rubie's for The Wizard of Oz, Gone With The Wind, Friday the 13th, Nightmare on Elm Street, Beetlejuice and Corpse Bride in North America and various parts of the world.

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