Rainbow Designs embraces global expansion with Kids International Marketing

The firm has appointed Kids International Marketing to handle its international sales.
Publish date:
Social count:

Rainbow Designs has appointed Kids International Marketing to handle its international sales.

The partnership has been formed at a ‘key stage in the company’s global growth’ that sees Rainbow take its portfolio of classic licenses such as Peter Rabbit, The Very Hungry Caterpillar, Shaun the Sheep and more to the international market.

Selected Rainbow lines will be shown by Kids International Marketing to the global market place this week at the Distoy show in London.

The lines will also be displayed at the firm’s new showroom in Hong Kong.

“The appointment of Kids International Media is a key strategic development for our business,” said Anthony Temple, managing director of Rainbow Designs.

“Our international sales have been organically growing over the past two years and the alliance with KIM now provides us with a professional and experienced team to focus and manage our expansion into international markets.”

Initially, Kids International Marketing will be concentrating on Rainbow’s Shaun the Sheep collection and the international roll out behind The Shaun the Sheep Movie as well as Wallace and Gromit and Morph.

Furthermore, the firm will also be presenting its newly acquired Air Puppy brand for the first time.

“We are looking forward to working with KIM and we have great expectations,” concluded Temple.


Le Toy Van shifts gear for global expansion

The wooden toy firm is celebrating its 20th anniversary this year by detailing plans to take on the South American, Indian and Chinese markets, as well as continue the success of Petilou next year and beyond.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.