Posh Paws International has welcomed a new member to its portfolio of licensed plush with the introduction of Tatty Teddy.
In a new partnership with Carte Blanche, the Essex-based firm will now develop and supply a range of Tiny Tatty Teddy Baby and Infant Plush for the UK and Ireland.
Already a successful nursery brand within greetings cards and giftable lines, the new deal will see a core collection of plush toys that will include a traditional bear soft toy alongside comforters, activity toys and ring rattles.
The range will enter the market from as early as autumn 2018. The company will also be working with retailers on exclusive designs to support the continued success of the brand's apparel ranges.
Laura Bull, marketing manager of Posh Paws, said: "We are delighted to be working with Carte Blanche on this much-loved brand.
"The Tiny Tatty Teddy design is truly timeless and with them we will be able to create a product line that is synonymous with a baby's very first teddy."