Pokémon's Black and White plans

Pokémon is looking forward to a strong year with a series of launches, new TV scheduling and over 150 new pocket monsters.
Author:
Publish date:
Social count:
0
11_PokemonNew.jpg

"2011 is set be a blockbuster year for the Pokémon brand,” says J.C. Smith, director of consumer marketing at The Pokémon Company International. “Our fans and retailers will experience one of the most exciting years since Pokémon’s introduction in 1996, with new video games, television animation, a Pokémon Trading Card Game expansion and merchandise all launching this spring and summer.”

Kicking off the activity for the iconic brand was the Pokémon Black Version and Pokémon White Version video games, which were released in the UK last month and feature over 150 new Pokémon.

Click here to read the full feature.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.