Pokémon launches partnership with Build-A-Bear Workshop

The companies have partnered to release an exclusive stuffed Pikachu across Europe, North America and Australia.
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The Pokémon Company International has partnered with Build-A-Bear Workshop to release an exclusive stuffed Pikachu.

Pikachu will be available at Build-A-Bear stores throughout Europe, North America and Australia and online from early 2016.

All fans that purchase a Pikachu will receive a unique Build-A-Bear Workshop-branded Pokémon TCG card as a gift with the purchase.

In addition to the unique interactive store experience, guests can customise their Pikachu with a Poké Ball hoodie. If fans choose to purchase their pre-stuffed Pikachu online, it will include a sound chip, the Poké Ball hoodie and a Charizard costume.

“Pokémon and Build-A-Bear Workshop both create memorable experiences for fans of all ages,” said Monika Salazar, director of licensing at The Pokémon Company International.

“We are delighted to partner with a brand like Build-A-Bear Workshop that represents fun and friendship.”

With a newly expanded licensing team, The Pokémon Company International has been reaching audiences beyond its traditional demographics by collaborating with new partners, introducing new product lines and strengthening its fashion and home, toy and game, and clothing and apparel lines.

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