Pokemon launches online TCG

Firm joins growing virtual world trend, taking long-standing brand online.
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Pokemon Trainer Challenge is a new online version of the Pokemon Trading Card Game, distributed in the UK by Esdevium Games (www.pokemontcg.com).

The new website joins a growing number of toy ranges with an online element, such as Club Penguin, Moshi Monsters and Webkinz.

The Pokemon game will initially feature three preconstructed Pokemon TCG decks for players to choose from in order to battle against 14 virtual players in three leagues. The online game is set to launch in April.

As part of the launch, players will be able to purchase the new Pokemon TCG: Black & White preconstructed decks from April 6th, which will unlock an identical virtual deck in the online world.

After Pokemon Trainer Challenge launches, further features and additions will be launched over the months to come, including the opportunity to play future preconstructed decks in the online game.

J.C. Smith, director of consumer marketing for The Pokémon Company International, commented:

"Pokemon Trainer Challenge provides convenient, on-demand access to exciting TCG game play for all Pokemon TCG fans, whether they’re currently playing, coming back to the action, or just getting introduced to the world of Pokemon TCG for the first time.

"Now anyone who wants to play Pokémon TCG can, either live or online."

In order to play with the new Pokemon TCG: Black & White preconstructed decks in Pokemon Trainer Challenge, players will need to create a free Pokémon Trainer Club account at www.pokemon.com/us/account/login.

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