Kids’ media brand Pocket.watch has detailed the launch of Ryan’s World, an extensive toy and apparel line from YouTube creator, Ryan ToysReview.
Making its debut on August 6, the range will launch exclusively with Walmart in the US across more than 2,500 stores nationwide and online.
Ryan’s World will enable fans of the popular YouTube channel to engage with everything Ryan enjoys about toys, including blind bags, collectables, slime, vehicles, stuffed animals, squishies, putty and more.
Earlier this year, Pocket.watch announced a number of licensing deals with toy and apparel manufacturers.
“At Pocket.watch, we celebrate the new digital stars and formats that kids love today and in launching Ryan’s World at Walmart, we have expanded Ryan ToysReview from a YouTube channel into a true global kids’ franchise,” said Chris M. Williams, CEO and founder of Pocket.watch.
“We continuously strive to change the perception of what kids’ entertainment can be and having Walmart supporting our mission with this launch inspires us and gives us even more confidence in what’s to come.”
The six-year old star of the channel worked alongside Pocket.watch to hand select product for his line, acting as creative director for the venture.
In conjunction with Wlamart’s in-store launch of Ryan’s World, Pocket.watch will kick off a 75 location experiential tour celebrating the franchise.