PleyWorld launches first crowd-sourced LEGO build - ToyNews

PleyWorld launches first crowd-sourced LEGO build

Hippie Dirigible is the first design submission to reach 5,000 votes and will now become available for rental through the site dubbed the ‘Netflix for LEGO,’ Pley.com.
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Unofficial LEGO kit invention site, PleyWorld is gearing up to launch its first crowd-sourced building set to its community of fans.

Hippie Dirigible is the first design submission to reach 5,000 votes and will now become available for rental through the site dubbed the ‘Netflix for LEGO,’ Pley.com.

Just 11 weeks since its launch, PleyWorld has established itself as a LEGO fan crowdsourcing website that enables designers to create, share and distribute their designs.

The set in question is a colourful air balloon, submitted by Russian designers, Dmitry and Anna Selivanov. The design crossed the 5,000 votes post after 82 days on the site.

Alongside the submission, the pair created a list of 475 bricks to build the Hippie Dirigible, which has now been used by Pley’s Master Builders to create a detailed instruction manual for the set.

What started off a photo upload has now been made into hundreds of Hippie Dirigible sets, all of which are now available to Pley’s listing of over 75,000 LEGO fans.

“The launch of the first design from PleyWorld demonstrates that if you empower the people, amazing innovations can come to life,” said Ranan Lachman, Pley CEO.

“PleyWorld is democratizing creativity and empowering LEGO designers and builders across the world. We are changing the way toys are being created now, thousands of fans can build a set that was previously only available to a single builder.

“I encourage everyone to upload their creation, be it a superhero, fantasy vehicle, or architectural construction; and see their creation appreciated by others.”

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