NPD names Pikmi Pops number one new brand

Moose Toys' new collectable line has shot to the top of the charts after it launched three months ago.
Publish date:
Social count:

NPD has revealed that Pikmi Pops is the number one new toy brand in the UK for March, following its launch earlier this year.

The sweet-scented plushies come packaged within a lollipop vessel, capitalising on the unboxing trend that has been spurred on by the popularity of YouTube stars.

The line is distributed by GP Flair in the UK, and licensed by Bulldog, bringing together the team of partners that made Shopkins a breakthrough success in the girl's sector.

“For Pikmi Pops to race up to the top spot within just a few months of launch is simply astonishing,” says Bulldog Licensing director Vicky Hill. 

“It underlines the huge licensing potential of a brand that already has massive appeal and awareness. Bulldog has been the home of the biggest licensing success stories to emanate from the collectables world from Gogo’s Crazy Bones to Shopkins – now Pikmi Pops looks set to join a string of hits.”

Each Pikmi Pop has a host of surprises inside, including one of 45 scented mini-plushies, dangler strings, cute accessories, messages and more. Pikmi Pops have become a big hit with their target market of girls aged 5 to 9, who love the quirky characters and the element of surprise when they unwrap each vessel. They also love the sweet scents, which include blueberry, peppermint, bubble-gum and chocolate.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.