Peppa Pig joins the Build-A-Bear Workshop stable

From this month, kids will be able to create their own customised Peppa Pig, with various outfits and sounds.
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Peppa Pig is preparing to make her debut at Build-A-Bear Workshop stores across the UK.

In a new partnership between the popular children’s shopping destination and Entertainment One Family, fans will be able to create their own customised Peppa Pig teddies in-store from October 9th.

Youngsters will be able to choose from a variety of outfit and accessory options, while the sweet swine herself will be fitted with a five-in-one sound chip, two outfit options and her favourite bear, Teddy.

“Our Peppa Pig product is one of the most customisable Peppa lines on the market,” Jennifer Kretchmar, chief product officer of the Build-A-Bear Workshop’s US business told ToyNews. “The addition of Peppa gives our young guests the experience of bringing one of their favourite characters to life.

“We are really excited about this product. It truly touches the imagination of children worldwide and gives them the ability to put their own special touch on Peppa Pig.”

As a result of the deal, Peppa Pig now joins an ever-growing portfolio of popular licensed children’s characters under the Build-A-Bear Workshop banner including the likes of My Little Pony, Marvel’s Avengers, Star Wars, Teenage Mutant Ninja Turtles and Minions.

Build-A-Bear Workshop currently operates 60 stores across the UK with more sites in the pipeline.


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