Peppa Pig helps drive HTI sales boost

Firm says licensed ranges have helped continued growth, with sales up nine per cent last year.
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Full year results to March 31st 2011, show the increase in revenues of nine per cent to £72 million, compared to £66.2 million in 2010.

Sales to non-UK markets also increased, representing around 25 per cent of total revenues. This boost was facilitated by new deals with Babycentre in the Middle East, Walmart in Canada and North America and a worldwide deal with Carrefour.

HTI now operates in over 70 countries worldwide, with offices and showrooms in the UK, Hong Kong and Germany.

Commenting on the performance, HTI said its continued investment in new product development was helping it outperform the sector, with role-play – including children’s domestic appliances – achieving particularly strong growth.

HTI also said that the market is being boosted by a growing focus on toys from the grocers as part of their continued move into the non-food sector.

Changing social attitudes were also sited as a driver for the sector’s overall growth, with parents and relatives preferring to treat and reward children with so-called ‘pocket-money’ toys rather than confectionery.

John Hutt, chief executive of HTI, said: "Our strategy of continued investment in new products and new licenses is helping innovate our target categories and drive growth, which will remain our primary focus over the coming year.

"We’re also delighted with the increasing contribution that our non-UK markets are making to total sales, where new relationships with major global retailers provide an opportunity for further growth in the coming year.

"The conditions across most of our core markets remain challenging, with retailers under pressure to deliver value for their customers. Our position as a valued-added supply chain partner with a track record for driving category growth, combined with a diverse portfolio of brands and ranges, provides an excellent opportunity to continue our expansion."

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