Peppa Pig heads to China with toy and publishing partners

King Bee has been appointed the master toy licensee for the popular pre-school property as Peppa Pig makes its Chinese debut.
Author:
Publish date:
00pepp.png

Peppa Pig is heading to China for the first time as Entertainment One Licensing secures new toy and publishing partners in the region.

King Bee has been appointed as the master toy licensee for Peppa Pig in the territory.

Meanwhile, Penguin China will work to build the Peppa Pig publishing category through bilingual and local languages with a variety of published titles.

Products will begin to rollout at key retail channels from July this year.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019