Peppa Pig heads to China with toy and publishing partners

King Bee has been appointed the master toy licensee for the popular pre-school property as Peppa Pig makes its Chinese debut.
Author:
Publish date:
Social count:
0
00pepp.png

Peppa Pig is heading to China for the first time as Entertainment One Licensing secures new toy and publishing partners in the region.

King Bee has been appointed as the master toy licensee for Peppa Pig in the territory.

Meanwhile, Penguin China will work to build the Peppa Pig publishing category through bilingual and local languages with a variety of published titles.

Products will begin to rollout at key retail channels from July this year.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.