Penguin Ventures signs key licensees for Peter Rabbit

New licensees will support the movie, releasing on March 16th.
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New licensees will support the movie, releasing on March 16th.

Penguin Ventures has announced a raft of new licensees for the upcoming Peter Rabbit movie, will which release in cinemas on March 16th.

For hardlines categories, Rainbow Designs is releasing a plush and toy range, Jumbo Games is launching a 4 in 1 puzzle box set and large floor puzzle whilst Danilo will be licensing cards and calendars. Infinity Brands has been signed for biscuits and sweets and Spearmark is launching a range of lunchwear.

Looking back to the adorable rabbit's roots in publishing, Redan will produce a magazine whilst Phidal and Puffin, part of Penguin Random House Children’s are both publishing a range of book formats.

In the fashion space, Penguin has partnered with premium lifestyle brand, Joules for a children's fashion range coming to the US and UK. Additionally, TVM Fashion Lab has been confirmed as the licensee for daywear and outerwear, while TDP Textiles Ltd and Akyroyd and Sons Ltd will be producing nightwear, underwear and swimwear.

Somerbond will be launching a range of adult nightwear, meanwhile RH Smith & Son Ltd has been confirmed for dress up products. Finally, Galaxy Optical is developing a range of licensed eyewear for opticians.

“The response to the Peter Rabbit movie from licensees has been fabulous," said Susan Bolsover, licensing and consumer products director at Penguin Venture.

"We’re thrilled to have such a high calibre of partners on-board who have really embraced this new adventure for Peter Rabbit.”

Peter Rabbit the movie, starring James Corden and directed by Will Gluck is a 3D live-action CGI animation and will launch in cinemas in the UK on March 16th.