Panini has announced the launch of its latest sticker collection in the form of the My Little Pony Movie collection which has hit store shelves today.
With 200 stickers to collect, Starter Packs include an album, plus 26 stickers to get collectors started. There are also limited figurine starter packs which include a My Little Pony figurine of one of the film's cast of colourful characters.
The collection is being backed by a heavyweight marketing campaign including cinema and YouTube advertising along with newspaper promotions and covermount sampling on the best-selling My Little Pony Magazine. There is also sampling in dedicated My Little Pony Parlours across 150 Tesco Stores as well as an album sampling on the My Little Pony Friendship Tour Bus.
“We’re delighted to be working with Hasbro again on what’s sure to be another great collection," commented Jessica Fulford, marketing & digital media executive at Panini.
"The popularity and growth of My Little Pony Movie has been amazing and this fun, bright new collection inspired by My Little Pony Movie: The Movie will capture little collectors. We urge all retailers to display prominently at the till to maximise the sales opportunity.”
My Little Pony: The Movie hits cinemas on October 6th.