Paddington movie to boost pre-school lines for Rainbow Designs

“With all the hype around the film, we’re seeing interest picking up on our illustrated Paddington movie range that’s in stores now."
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Rainbow Designs is expecting the Paddington movie to give several of its pre-school lines a boost.

The film hits cinemas on November 28th, and Rainbow’s new Paddington line includes Paddington Bear Bean Toys, Paddington Bear Soft Toys, a Talking Paddington Bear, Paddington Bear Wooden Dominoes, a Learn to Tell the Time with Paddington Wooden Clock, as well as Paddington Puzzles and a Paddington Mix and Match Card Game.

“With all the hype around the film, we’re seeing interest picking up on our illustrated Paddington movie range that’s in stores now,” said Rainbow Design’s Hannah McGurk.

“We’re also pushing the different lines around the release of the film.”

The firm also has a popular pre-school Shaun the Sheep range spanning a Shaun the Sheep Keyring, Shaun the Sheep Bean Toy, Shaun the Sheep Soft Toy, a Shivering Shaun the Sheep and a Large Shaun the Sheep Plush, as well as incoming Shaun the Sheep Movie Collection.

Although unrelated, Rainbow believes the Paddington movie can help boost sales of its Shaun the Sheep pre-school range thanks to the trailers set to play before the film.

“Interest in our Shaun ranges has already increased with the news of the movie and next year looks set to be quite a big year for Shaun,” continued McGurk.

“It’s already a popular line for us, but we are expecting it will take off with the Paddington movie as a Shaun the Sheep movie trailer will play before the Paddington film.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.