Online retailers cash in on Lego shortage - ToyNews

Online retailers cash in on Lego shortage

As many High Street stores run out of stock, prices rise online.
Publish date:
Social count:
5_Lego power miners claw digger.jpg

Due to a shortage of some lines, a number of online retailers are selling Lego products for over double the recommended price.

Argos and Asda told Sky News Online that the Star Wars and Indiana Jones sets have been the best sellers over the festive period and are now listed as out of stock on both firms' websites.

Tesco said it has seen a large rise in demand but that it is expecting more deliveries this week.

The popular Star Wars Darth Vader's Tie Fighter is listed as £29.87 by Asda but is being sold on Amazon for £54.99. The Power Miner's Claw Digger is priced at £14.67 but is selling on Amazon for £29.75.

Amazon told Sky News Online that these products are only available through third-party sellers who are free to set their own prices.

Melissa Wallace from Lego said it was "unfortunate that people choose to exploit commercial opportunities" but that Lego sets fixed prices and has nothing to do with web sales.

She added that the company has had a record-breaking year with sales up by 30 per cent, the best figures since Lego began in the UK in 1959.

She reassured customers that there were only pockets of stock that children would not be able to get this Christmas but that most sets would be available for last minute gifts.



Guide to toy retail 2011

We bring you the ToyNews annual guide to the essential toy retailers throughout the UK, both online and on the High Street, and introduce you to the teams behind the scenes...


Online toy retail rankings

Research from online specialist Brandbank has examined who is doing the best job of selling toys online. The new study has rated the top toy websites across a number of criteria from presentation to ease of use.

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.