New Waybuloo licensees announced

RDF Kids has revealed more sign-ups for the licensing programme of CBeebies hit Waybuloo.
Publish date:

The new partners are in addition to previously announced licensees and the four key partnerships, with Fisher-Price, Egmont, 2entertain and BBC Magazines put in place in 2008.

Dan Jam Toys has been chosen to produce wooden toys, Blues Clothing as the Children’s Leisurewear and Outerwear licensee and Trademark Collections is on board to produce Waybuloo bags.

There are also deals with Worlds Apart (playtents, go glow range, first beds), Golden Bear (children’s arts & crafts) and Brand International Group (Children’s Footwear).

Matthew Frank, Managing Director of RDF Rights, said: "We’ve been really excited by the launch of Waybuloo and are looking forward to bringing this raft of licensees into the Waybuloo fold. We look forward to working with them as they roll out their products in 2010."


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019