The new partners are in addition to previously announced licensees and the four key partnerships, with Fisher-Price, Egmont, 2entertain and BBC Magazines put in place in 2008.
Dan Jam Toys has been chosen to produce wooden toys, Blues Clothing as the Children’s Leisurewear and Outerwear licensee and Trademark Collections is on board to produce Waybuloo bags.
There are also deals with Worlds Apart (playtents, go glow range, first beds), Golden Bear (children’s arts & crafts) and Brand International Group (Children’s Footwear).
Matthew Frank, Managing Director of RDF Rights, said: "We’ve been really excited by the launch of Waybuloo and are looking forward to bringing this raft of licensees into the Waybuloo fold. We look forward to working with them as they roll out their products in 2010."