MV Sports' Fireman Sam Battery Operated Jupiter Fire Engine won Gold for Best Wow Factor at this year's Right Start Awards.
The awards was judged by an independent panel of parents and kids, and Fireman Sam emerged triumphant thanks to 'it’s ease of operation, working siren, authentic music and flashing blue lights'.
Phil Ratcliffe from MV commented. ‘We are immensely proud to win this award especially when it concerns a great and enduring licensed property such as Fireman Sam.
"The ride on was thoroughly tested and judged entirely by both parents and kids which is the ultimate seal of approval and affirms that our Fireman Sam battery operated ride on truly has the wow factor."
Andy Gosling, licensing director at HiT Entertainment added: ‘Our partnership with MV continues to deliver exciting, quality and innovative product that supports the values of our fantastic brands.
"Over and above this, the Jupiter Fire Engine captures some of the action and excitement that has helped to makeFireman Sam an enduring favourite for generations of pre-schoolers."