MV signs Ben and Holly

Firm amongst the latest licensees to sign up to E1's pre-school property.
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The deal will see MV Sports produce a range of leisure products and protection accessories for Ben and Holly's Little Kingdom.

Four other partners were added to the licensing programme alongside MV, bringing the total number to 18.

Wesco is on board to produce a range of children's watches, wall clocks, LED lanterns, colour changing mobiles, character shaped string lights, bedroom accessories and gifts.

Also named in the new wave of licensees were Trademark Collections, Gemma International and Rudolph Stein.

E1 is now gearing up for the mass retail roll out in July when the full licensed product range will hit stores. This will be supported by marketing from the firm and various licensing partners.

Hannah Mungo, licensing manager at E1 Entertainment commented: "We really are ecstatic with the level of support Ben and Holly's Little Kingdom has received from licensors and retailers to date.

"We have some really great partners on board, busily preparing for the main merchandising launch in July. The books launched at retail earlier this month and initial sales are looking very promising."

To read the full story on our sister site, Licensing.biz, please click here.

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