MGA Entertainment secures crafts and novelty partner for LOL Surprise

In a deal brokered by The Point 1888 and covering the UK and Ireland, RMS International will launch a range of fashion accessories, art and craft lines and novelty items.
Publish date:
Social count:
0 LOL Surprise dolls.jpg

MGA Entertainment has secured RMS International as its new fashion accessories, crafts and novelty licensing partner for LOL Surprise.

In a deal brokered by The Point 1888 and covering the UK and Ireland, RMS International will launch a range of fashion accessories, art and craft lines and novelty items.

“We cannot wait to get our new collection into consumers’ hands. Our talented in-house design teams have worked hard to create a fantastically inspired range of products, ticking the box for all the elements that make LOL Surprise so unique,” said Jamie Lewis, RMS International head of licensing.

“Each item has interactive or glitzy elements with secret and surprise features, completely in tune with the brand, which fans of the collectables will love.”

Bethan Garton, retail and brand director at The Point 1888, added: “We are delighted to have RMS International on board the LOL Surprise licensing programme.

“Their bespoke approach to product development combined with their strong retail relationships provide the perfect platform on which to deliver an engaging product range we are sure will delight consumers and really deliver in the marketplace.”

The range launches for A/W 18.



SECTOR GUIDE: Arts and crafts

Less reliant on top licences and technology than some other sectors, the arts and crafts category is a solid performer, bringing in £274.9m last year. ToyNews takes a look at the latest products, but first NPD offers up the stats?

0 0mister.jpg

Asobi to launch Mister Maker craft kits

The new line will arrive in a range of sizes to suit all budgets - from £1.99 for Mister Maker’s signature craft projects like Wacky Wobblers and Mini Bugs, to the fully-loaded Super Craft Box at £19.99.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.