Martin Yaffe adds Timmy Time

Aardman Rights secures licensing partners for Timmy Time, Wallace & Gromit, Shaun the Sheep and Morph.
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Martin Yaffe has signed with Aardman to produce Timmy Time outdoor toys. Launching in summer 2010, the outdoor play equipment for the toddler and pre-school market will include hoppers and outdoor sports and playground games.

In other Timmy Time deals, Little Star Creations will devise a line in branded stationery and children’s activity packs.

Cheatwell Games has also signed up to produce a range of lenticular puzzles including Shaun the Sheep jigsaws and a Morph board game.

In addition, The Novelty Gift Company will launch a range of Morph novelty gifts, including book ends, desktop buddy and wall clock.

Sean Clarke, head of Aardman Rights said: “We are thrilled to sign new partners across our portfolio as we head into Toy Fair.

"The range and diversity of these deals highlights the flexibility and broad appeal of all our brands.”

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