LIMA reveals children's top toy licences of 2014

LEGO and Barbie take the top spots on boys' and girls' lists of the most favoured toy licences this year.
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Barbie and LEGO have been named the most popular toy licences among British children, according to results of a new survey by LIMA.

The international licensing association released its findings from a survey of 30,000 children and parents from across the globe.

Carried out by Kidz Global on behalf of LIMA, the survey analysed the responses from 1250 respondents based in the UK.

A number of British grown toy licensed made the lists, including Peppa Pig and Thomas and Friends.

The top ten toy licences for boys, according to the survey are:

  1. LEGO
  2. Disney’s Cars
  3. Thomas and Friends
  4. Toy Story
  5. Hot Wheels
  6. NERF
  7. Spider-Man
  8. Star Wars
  9. Mickey Mouse
  10. Playmobil

Meanwhile, the top ten toy licences for girls, were as follows:

  1. Barbie
  2. Hello Kitty
  3. LEGO
  4. Peppa Pig
  5. Minnie Mouse
  6. LEGO Friends
  7. Disney Princess
  8. Monster High
  9. My Little Pony
  10. 10. Mickey Mouse

The study was devised to measure the relative awareness, popularity and merchandise appeal of important children’s brands.

“The dominance of strong licensing programmes has clearly won the hearts and minds of British families,” said Kelvyn Gardner, managing director for LIMA UK.

“Despite the strength of global iconic brands and franchises, it’s also good to see home grown talent such as Thomas and Friends and Peppa Pig feature in the top ten list.”


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