Licensing.biz continues to extend its reach within the business: April was the strongest month since launch for traffic, with page views, sessions served and unique visitors all hitting new highs.
According to official data from Google Analytics, page views grew by 37 per cent in April to 33,591, sessions served was up by 47 per cent to 18,621 and unique visitors grew by 49 per cent to 9,209.
On top of this, almost 11,000 people are now signed up to the site, receiving our daily news bulletins and breaking news flashes. Around 200 new stories a month are being added to Licensing.biz, on top of feature content, industry jobs, Q&As with leading industry figures, opinion and analysis, company, brand and retail profiles.
“These figures demonstrate the tremendous reach that Licensing.biz has amongst those who need to do business within the sector,” said Stuart Dinsey, publisher of Licensing.biz and MD of Intent Media.
“From retailers to rights owners, and from UK to overseas, online is the perfect medium to stay informed and to communicate. Leading companies like Hasbro, Warner Bros, Start, Chorion, Copyrights, MTV Networks, Nickelodeon, Jetix, Entertainment Rights and Aardman have all enjoyed the benefits of working with us closely. These are forward looking licensing companies who share our vision.
“And this is just the start. Our on-going investment in Search Engine Optimisation, plus content feeds into Google News, Yahoo and more mean that Licensing.biz will just get bigger and bigger over the years.”