Licensing.biz hits new traffic high - ToyNews

Licensing.biz hits new traffic high

Leading European licensing site tops 31,000 uniques per month
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Dominant news and community service for execs and retail buyers continues to grow monthly readership.

According to the latest Google Analytics audit, www.licensing.biz attracted 31,669 unique visitors between January 1st and 31st, whilst page views hit an all-time high of 76,489 during the same period.

Google's audit figures show that 65.1 per cent of Licensing.biz readership is in Western Europe, followed by North America (21.4 per cent); Asia (7.9 per cent), Eastern Europe (two per cent); South America (1.2 per cent) and other territories making up the final 2.4 per cent.

"Licensing.biz has become an essential daily tool for retail buyers and licensing professionals, thanks to its original content and ever-growing readership," said publisher and Intent Media boss Stuart Dinsey.

"Everyone who has an interest in licensed products trusts our respected brand, authoritative editorial and specific remit that covers everything that matters to retailers, licensors and licensees around the world."

Licensing.biz includes a variety of opportunities for readers to contribute (email Samantha Loveday for further details) and advertisers (contact Emily Briggs to find out more) to reach a wide audience of fellow professionals.

"Monthly readership has grown four out of the past five months. We now expect to hold an average readership through the year of over 30,000," added Dinsey.

"We are also getting a huge number of Google Image referrals - which shows how Licensing.biz can promote key assets before and during the deal-making process."

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