Merlin Entertainments and LEGO are to open the first LEGOLAND park in the Middle East in 2016.
LEGOLAND Dubai - which will be the seventh LEGOLAND park to open worldwide - is being developed in conjunction with Dubai Parks & Resorts.
Located in Jebel Ali, LEGOLAND Dubai will cover a total of three million square feet and will feature over 15,000 LEGO model structures made from more than 60 million LEGO bricks.
This includes over 40 interactive rides, shows and attractions - all set in six themed areas: LEGO City, Adventure, LEGO Kingdom, Create, LEGO Factory and Miniland.
"We are delighted to be opening in Dubai and to be working with a partner as innovative and supportive as Dubai Parks & Resorts on this exciting new project," said Nick Varney, CEO of Merlin Entertainments. "Dubai is the most important tourist centre in the Middle East and we believe that it is the ideal place for LEGOLAND.
"Not only is the LEGO concept already very popular here, but LEGOLAND's unique appeal for families with younger children is universal, making it a must do visit, not just for 'local' visitors from Dubai and neighbouring Middle Eastern states, but also tourists visiting the region from all over the world.
"Indeed, we have no doubt that LEGOLAND Dubai will add a whole new dimension to Dubai's leisure scene."