Lego unveils experiential campaign for Technic

Firm teams up with Wax Live to bring the Extreme Machine Challenge to the UK this summer.
Author:
Publish date:
Social count:
0
1024_mypictr_300x300(1).jpg

The campaign invites fans of all ages to invent and build their own Extreme Machine using Lego Technic to win a range of prizes. A panel of judges from The Gadget Show, How It Works magazine and Lego Technic will pick winners based on style, function and imagination.

Harry Harrison of Lego Technic said: "With Lego Technic, the possibilities are endless, so we are asking people to run with their imagination and invent their ultimate 'Extreme Machine'.

"It'll be a lot of fun whether you're five or 50. People can get involved either by coming along to the roadshow, or by building or drawing their own ‘Extreme Machines’ at home and uploading the image online at www.LEGOtechnicchallenge.co.uk."

The Lego Technic Invent and Build Garage will be touring the country, stopping at Smyths toy stores, Center Parcs holiday destinations and Legoland locations until September. The tour will allow fans to use Lego Technic to build their own Extreme Machine. Models built on the day will be entered into the prize draw and participants will get the chance to win one of the extra daily event prizes.

Lucy Gillions, Wax Live’s experiential director commented: "This is the latest in an exciting series of experiential campaigns we have delivered for Lego Technic. It’s such a captivating product that experiencing it first hand is the perfect way to engage kids and parents and draw them into the brand."

Wax Live, the experiential arm of Wax Communications, has maximised the campaign reach by giving people the opportunity to enter from home as well as the live events, and developed a prize structure to reflect the wide age range of fans.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.