LEGO undergoes reshuffle as Bali Padda is named new CEO

Padda will take over the role from Jorgen Vig Knudstrop as of January 1st 2017 as Knudstrop becomes the company’s chairman.
Publish date:
Social count:
0 0bali.png

LEGO is undergoing its biggest executive reshuffle for 84 years with the appointment of a new CEO in the form of Bali Padda.

Padda will take over the role from Jorgen Vig Knudstrop as of January 1st 2017 as Knudstrop becomes the company’s chairman.

Knudstrop has been credited with rescuing the LEGO brand from its near financial collapse in 2004, having refocused the firm’s efforts on its successful lie of licensed construction sets.

As part of the shuffle, Knudstrop will also become chairman of a new entity called the LEGO Brand Group, which is being set up to allow private family shareholders to become more active owners.

His deputy chairman will be Thomas Kirk Kristensen, the great grandson of LEGO’s founder.

“We want to explore new avenues for the brand,” Knudstrop told the Financial Times. “There is more room for partnerships. More and more people are knocking on our door.”

Meanwhile, British born Padda has set a record for becoming the first non Dane to lead the firm.


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.