Lego strengthens educational message

Lego has brought in a new PR firm to boost promotion of Lego's educational value.
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The Red Consultancy has been briefed to communicate the child development potential of the toys to parents and gift-givers in the UK.

Key messages include how the toy helps children build language and mathematical skills, plus develop spatial awareness and concentration. The agency will also handle media for the Legoi Duplo brand, promoting the quality of the larger bricks for toddlers.

Norton and Co will continue to run the Lego product press office.

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