Lego slams 'terrorists'

Lego UK has hit out at a US firm which modifies its Mini-Figs into controversial 'terrorist' figures.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

Following some over the top press reports Lego UK has been forced to distance itself from the figures made by US firm, BrickArms clarifying that it is not affiliated with Lego and did not receive permission to create the modified toys.

BrickArms, which specializes in creating "custom molded weapons and custom mini-figures" from Lego blocks, sells the 'terrorist' figure - branded "Mr. White" the Bandit - for $14. It comes with a miniature pistol, machine gun, rocket launcher and grenades.

"Lego UK is not associated with the toys being sold by BrickArms, which have been customised without Lego UK's knowledge or permission," a Lego spokesman said.

"BrickArms is not licensed by Lego UK to customise Lego figures and has no links to the Lego brand."

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.