Lego signs Ben 10 deal - ToyNews

Lego signs Ben 10 deal

Lego has signed a deal with Cartoon Network to create construction toys based on the huge-selling Ben 10 franchise.
Publish date:
Social count:

The range, based on the Ben 10 Alien Force adventures, is expected to launch globally in Spring 2010 and promises a new twist on the Lego building system.

"Over the past four years, Ben 10 has established itself as a global brand that continues to expand and thrive in different categories and markets," said Christina Miller, vice president, Cartoon Network Enterprises.

"Expanding this relationship with Lego, the leading construction toy brand, is an exciting opportunity for Ben 10 that will continue to build towards years of future success at retail."

”We’re thrilled to expand our very successful partnership with Cartoon Network to now include licensing and product development," said Jill Wilfert, vice president of licensing and entertainment for Lego Group.

"There is such a natural synergy between fans of the Lego brand and the loyal audience that Cartoon Network engages, and Ben 10 Alien Force is the perfect property on which to base a new way to build and play with Lego elements."


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.