LEGO sees 19 per cent revenue growth in 2015

"Across the year, we estimate that 100 million children had a LEGO experience."
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The LEGO Group has revealed that revenue growth in 2015, excluding foreign exchange impacts, was 19 per cent year over year on a local currency basis.

Revenue increased by 25 per cent in DKK to DKK 35.8 billion against 2014's figure of DKK 28.6 billion while the firm's operating profit increased 26 per cent to DKK 12.2 billion.

Net profit was DKK 9.2 billion compared to DKK 7.0 billion in 2014, an increase of 31 per cent, and The LEGO Group ensured more than 90 per cent of waste from production sites was recycled.

The US, UK, France, Brazil, China and Japan all saw double digit sales growth.

The number of employees in The LEGO Group increased from 14,762, at the end of 2014 to 17,294 at the end of 2015.

"2015 was a fantastic year for us as a company dedicated to inspire and develop children through play," said Jorgen Vig Knudstorp, president and chief executive officer, The LEGO Group.

"Across the year, we estimate that 100 million children had a LEGO experience - be it through playing with great LEGO products, in schools via LEGO Education materials or by participating in local community activities or receiving product donations driven by the LEGO Foundation across the world.

"We have have achieved significant growth in sales every year for a decade now, and it is highly satisfactory that we can deliver yet another year of double digit sales growth. I am excited that we have achieved this growth, driven by innovation and global expansion, while maintaining our focus on product quality and safety. 

"Importantly, we are also seeking to balance our short-term growth with our long-term capability development, as investments in production and organisation 2apacity have continued at pace in 2015 and will continue in the coming period."



UK trade sees five per cent growth

End of year figures from NPD show that the UK market experienced healthy growth of five per cent during 2006 although, despite strong product, Christmas sales failed to increase on last year.

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