LEGO’s annual Christmas build has arrived in Covent Garden, London, in the form of Santa’s Workshop.
Made with over 700,000 bricks, Santa keeps a watchful eye over the elves as they fill his sack with presents for Christmas.
LEGO also encourages guests to get involved on social media, by taking an ‘elfie’ with the elves using the hashtag #LetsBuildXmas.
Kids will also be able to bring Santa’s sleigh to life using augmented reality and the free Blippar app.
Santa’s workshop will be in the Covent Garden Piazza from November 29th to December 29th for fans to enjoy.