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Lego reveals new iPhone toy - ToyNews

Lego reveals new iPhone toy

New game uses the iPhone to grade players' building skills; See it in action below.
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Lego's latest offering, Life of George, challenges players to build different models and uses an iPhone to recognise their efforts.

Once complete, the building is scanned with an iPhone or iPod touch, which recognises the blocks and marks players for speed and accuracy.

The app is available to download for free from the App Store, with the Lego blocks and Playmat currently available via the company's US website for $29.99.

Paal Smith-Meyer, head of new business at LEGO Group, said: 

"Life of George is a result of our desire to provide an innovative way for existing and new fans to play with Lego bricks and interact with the brand.

"We understand consumers' powerful connection to casual gaming, and we have seen how successfully the Lego brand can translate to a virtual experience, so we pursued development of a fun way to combine both physical and virtual play into one product."

The game also sees the launch of a new Lego brand - George. See his Facebook page here.

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