LEGO reality TV show to air in 2015 - ToyNews

LEGO reality TV show to air in 2015

A reality competition show following the work of LEGO's Master Builders is a forerunner for the new show.
Author:
Publish date:
LEGO logo.png

LEGO has confirmed that a new reality TV show based on the popular range of plastic bricks is in the works.

And one of the ideas at the forefront of the move is a TV show revolving around the lives of LEGO Master Builders.

The Danish toy maker is currently exploring reality competition formats and will be launching its very own TV series in 2015.

Following the global success of The LEGO Movie, and the announcement of a roster of spin-off movies, including Ninjao and LEGO Batman, the move is part of the firm’s drive to further its entertainment and content sectors.

Jill Wilfert, LEGO’s vice president of global licensing and distribution, said: “We are exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating.

“You will continue to see us in this entertainment and content space. We are working on a new property that will launch with a TV series in 2015, and we are focusing on having real interactivity.”

Related

0 0vmaster.png

Dose of reality: Virtual Reality in the toy space

Virtual reality is a phrase on everyone’s lips at the moment, from the launch of the Oculus Rift headset to the introduction of Mattel’s new View Master 2.0 to the toy market. Here, Robert Hutchins explores what the leap forward in tech will mean for kids and what the technology could do for the industry

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.