Lego makes sales boast

Firm sets up to five per cent growth target for 2008 after ?unprecedented? 2007 performance.
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Lego has experienced a 24 per cent surge in UK consumer sales, according to NPD.

The firm also claims it has achieved the highest year-on-year sales growth out of the industry’s top ten manufacturers, with strong performances coming from product lines such as Lego City, Lego Technic, Lego Creator and Lego Star Wars.

The firm’s Annual Report says global profit reached £139 million compared with £126 million in 2006. Equity increased £48 million to £165 million while revenue increased almost three per cent to £789 million. The firm’s revenue before costs and income rose to £145 million from £138 million in 2006.

Marko Ilincic, managing director of Lego UK (pictured) said: “50 years on, the Lego range still has a timeless and wide ranging appeal. Parents seem to be looking for quality toys with great play value and our products are attracting a following from people of all ages including pre-schoolers, children and teenagers to young-at-heart adults.

“Our overriding objective is for Lego to provide great fun and to promote creative and imaginative play to aid development. Continual new product development is crucial to our success and is something we will further embrace in 2008 with the new Indiana and Star Wars ranges which we are confident will bring us continued growth despite the speculation that 2008 will be a difficult year for the economy.”

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