Lego links with The Sun again

Popular FFER promo returns in the national paper.
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In what is becoming a regular partnership, The Sun offered each of its readers a free Lego City Helicopter when they bought the paper on Saturday December 10th.

The offer was promoted on the front page of the paper on Friday December 9th and in an advert for the next day's issue within the paper. Radio ads also highlighted the deal.

Further promotion was also featured on the homepage of the website.


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Copyrights Group

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.