Lego licences The Hobbit and The Lord of the Rings

First lines set to arrive in summer 2012.
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Lego has added yet another class-A property to its enviable list of movie licences, picking up The Hobbit and The Lord of the Rings in a multi-year deal.

The JRR Tolkien titles, licensed by Warner Bros. Consumer Products, join Star Wars, Harry Potter and Pirates of the Carribbean, as well as the recently revealed DC Heroes line.

"These are two properties that our fans have been asking us to create for years," said Jill Wilfert, vice president, licensing and entertainment for Lego.

He added: "Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes. It’s particularly exciting to now be able to create sets based on the fantasy worlds and characters from The Lord of the Rings trilogy and the two films based on The Hobbit.”

A Lego The Hobbit microsite has gone live where construction sets and collectable Minifigures will be revealed in the coming months. A rolling product launch will begin in June 2012.

The Hobbit: An Unexpected Journey is set hit cinemas on December 14th, with the second part of the story scheduled for release around the same time in 2013.

Karen McTier, EVP, domestic licensing and worldwide marketing, WBCP, said: "Only Lego, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of The Lord of the Rings and the two films based on The Hobbit."


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