LEGO launches 'Happy Holiplay' challenge

Kids must LEGO-ify real-life with festive brick formations to win prizes.
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LEGO is challenging kids to take festive construction-based snaps in its new Happy Holiplay promotion.

First, builders are shown specific Christmas LEGO models to build online, such as Santa’s hat and beard or reindeer antlers. Then, the models must be photographed infront of things like statues or animals, thus festifying them. 

Children (or adults) then upload the results to, where people vote on their favourite Happy Holiplay photographs. Daily winners will be selected and stand to win prizes.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.