PxPixel
LEGO launches 'Happy Holiplay' challenge - ToyNews

LEGO launches 'Happy Holiplay' challenge

Kids must LEGO-ify real-life with festive brick formations to win prizes.
Author:
Publish date:
5_LEGO Happy Holiplay.jpg

LEGO is challenging kids to take festive construction-based snaps in its new Happy Holiplay promotion.

First, builders are shown specific Christmas LEGO models to build online, such as Santa’s hat and beard or reindeer antlers. Then, the models must be photographed infront of things like statues or animals, thus festifying them. 

Children (or adults) then upload the results to happyholiplay.lego.com, where people vote on their favourite Happy Holiplay photographs. Daily winners will be selected and stand to win prizes.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.