LEGO is challenging kids to take festive construction-based snaps in its new Happy Holiplay promotion.
First, builders are shown specific Christmas LEGO models to build online, such as Santa’s hat and beard or reindeer antlers. Then, the models must be photographed infront of things like statues or animals, thus festifying them.
Children (or adults) then upload the results to happyholiplay.lego.com, where people vote on their favourite Happy Holiplay photographs. Daily winners will be selected and stand to win prizes.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.