Lego Hero Factory series on way

The Lego brand will appear on TV for the first time in its own UK series on Cartoon Network.
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Cartoon Network will screen seven programmes following the Heroes on missions to protect the universe. The programmes will launch this month and run until October.

The launch signifies the first time Lego Hero Factory has partnered with a UK TV network.

Turner Media Innovations has also teamed up with Lego and its media-buying agency Carat Sponsorship to create an advertising campaign on the network. The product range will be official sponsor of ‘Hero Hour’ and ‘Hero Weekends’, branded content blocks on Cartoon Network and Cartoon Network Too.

The sponsorship deal includes unique sponsorship idents for the brand, which incorporate the Cartoon Network channel logo. A dedicated microsite will also support the activity.

Harry Harrison, brand manager for Lego Hero Factory commented: "We’re really excited about this partnership with Cartoon Network. Since we launched the Hero Factory range in 2010 we’ve seen a growing appetite from the fans to understand more about the characters and the missions they get involved in.

"We’re looking forward to seeing the reaction from all of the fans now that they can have the chance to delve deeper into the characters and be a part of the action."

Camille Mendes, acting account director, Turner Media Innovations, added: "It’s fantastic to have content from such a well-known and much-loved brand on our network. This is an exciting time in the evolution of the LEGO Hero Factory brand, and we’re delighted to be part of the success story."

Lego Hero Factory starts on Saturday August 27th at 8.30am and 6pm and repeats at the same time on Sunday August 28th. The full episode schedule is as follows:

• August 27th - Mission #1: Blaze of Glory 8.30am and 6pm
• September 10th - Mission #2: Core Crisis at 10.30am and 6pm
• September 17th - Mission #3: Enemy Within at 10.30am and 6pm
• September 24th - Mission # 4:Von Nebula at 10.30am and 6pm
• October 1st - Mission # 5: Ordeal of Fire at 10.30am and 6pm
• October 8th - Mission # 6 & 7 two-part special: Savage Planet at 10am and 6pm




Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.

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