LEGO eliminates collectors' pain of standing on plastic bricks

A pair of slippers will only be given out to customers who fill out a Christmas wish list on LEGO’s French site.
Author:
Publish date:
Social count:
0

Parents are all too familiar with the discomfort of stepping on a piece of their kid's LEGO, and now the brand has debuted a pair of slippers to combat the pain.

LEGO has teamed up with French advertising agency Brand Station to create the slippers, which boast extra padding to protect feet.

Brand Station is only producing 1,500 pairs of the slippers, reports French blog Piwee, which will be given out to customers who fill out a Christmas wish list on the LEGO France website.

The slippers can fit both right and left feet and feature a squared-off toe, plus they also come in bright red and yellow with the LEGO logo on the top of the slipper.

Plus, each slipper comes with an open back, so wears can quickly slip on the slipper when a LEGO emergency arises.

As part of the holiday promotion, Brand Station also unveiled a video that shows the production of the new slippers, which you can check out here.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.