LEGO Duplo rounds off 2014 with eight awards

“It’s a ringing endorsement for the brand and great to see the educational benefits and play value of our toys are being acknowledged,” said LEGO Duplo's Genelle Holton.
Author:
Publish date:
Social count:
0
duplolego.gif

The LEGO Duplo brand rounded off 2014 in style, having garnered no less than eight prestigious parenting awards across its portfolio of products.

After rigorous testing from industry experts, peers and parents, the pre-school brand was celebrated for its emphasis on educational benefits and lay value.

Leading the brigade in the awards stakes was Duplo’s Creative Animals, which managed to scoop Gold in the Toy/Game Toddler category of the Mumi Awards as well as a Consumer Choice Award.

The line also took home Gold in the Loved by Children Awards for Best Construction Toy One to Three Years and Silver for Best Stimulative Toy; Gold in the Toddler Toy One to Three Years category of the Prima Baby and Pregnancy Awards; Bronze in the pre-school category of the ToyTesters.TV Awards and a Highly Commended in the Best Toy design Three to Five Years category of the junior Design Awards.

Meanwhile, duplo’s Creative Picnic was awarded a Mums Love Awards by Babyworld.co.uk, while the Big Royal Castle scooped a Silver in the Best toddler 24 Months Plus category of the Mother and baby Awards 2015.

Completing the line-up of accolades, Duplo has also been shortlisted in the Bounty Mums Love Awards for Best Preschool Toy Brand. Winners are yet to be announced.

“It has been another fantastic year for Duplo and we are thrilled to have been recognised in so many awards, particularly those voted by parents,” said LEGO Duplo brand manager, Genelle Holton.

“It’s a ringing endorsement for the brand and great to see the educational benefits and play value of our toys are being acknowledged.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.