Lego City links with National Space Centre

Firm continues promotion of the space theme with latest partnership.
Publish date:
Social count:

Lego’s evergreen City brand is under the spotlight in 2011 and the latest activity sees the firm link up with the National Space Centre and National Geographic Kids for a Build the Change event.

The latest initiative will encourage children to build a space centre from Lego, while visiting the National Space Centre in Leicester.

The event launches on July 16th and closes on September 4th with presentations and appearances by renowned scientist; Professor Heinz Wolff.

Children who aren’t able to visit the National Space Centre can still enter the competition via the National Geographic Kids website and independent toy shops.

Winners will receive a package of Lego City Space products including the Space Centre, Shuttle, Satellite Launch Pad and Moon Buggy. Ten winners will also have their Lego Space creation commemorated as a picture on the front cover of National Geographic Kids magazine.

Laura Di Bonaventura, senior brand manager, Lego UK, commented: “Tying up with the National Space Centre will be the culmination in what has been a highly exposed and successful campaign for us.

“The City brand has experienced six years of continual growth and this year’s space theme has given us the opportunity to demonstrate ways in which we can keep the brand inventive, innovative and creative in an increasingly competitive market. 

“Our relationship with the National Space Centre will allow us to communicate the core CITY Space theme messages while bringing an educational perspective to the building experience and inspire families and children to spend time creating LEGO models together.”

Malika Andress, head of marketing, National Space centre, added: “The National Space Centre is very excited to be working with Lego City.

"Together we have created a long term programme that will entertain, educate and enthuse our visitors in a setting that is the perfect backdrop to the Space range.”

The partnership follows on from the Daybreak competition and themed online virals which aired last month.


10_Lego City 300.jpg


The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.