Lego celebrates games range birthday

This weekend marks the first year anniversary of the launch of Lego Games.
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Lego is celebrating the occasion on 1st August and has sent out a number of celebratory birthday cakes to highlight the landmark.

Players can change the format of the game, using the Lego pieces and the buildable dice to create a whole new challenge. The brand gained a 10.5 per cent market share four months after launch according to the firm.

“2009 was a phenomenal year for Lego Games”, said Lego UK senior brand manager, Laura Di Bonaventura. “Over the last year, Lego Games have offered a new play dimension to Lego and have proved to be a great success with children and gift givers.

"Research tells us that gift givers see the games as great value for money and that they are the perfect gift for Birthday parties and other gifting occasions. Shave a Sheep and Pirate Plank have proven to be particular favourites.

"I’m really pleased with Lego Games’ performance in its first year. And I’m looking forward to seeing the brand becoming a core player in the children games category in the coming years. We’ll be thanking all of our supporters with a piece of cake and personalised gift.”

Further above and below the line marketing of the range kicks off next month.

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