Learning Curve confident after strong first half - ToyNews

Learning Curve confident after strong first half

Firm?s European division is bullish after the recent half-year financial results.
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The recent half-year results for Learning Curve reflected a strong international performance, in particular from the European Division.

Growth in both the nursery and toy sectors have provided an optimistic outlook for the second half of the year. 



Joint European MD, Clive Wooster, commented: "Our strong first half performance is encouraging; particularly considering some of the European regions we operate in have challenging economic conditions and the UK market is only gradually moving back to growth.

“We are building on this progress and are currently recruiting, as our nursery business flourishes and both our Thomas Wooden Railway and newly launched Chuggington ranges are proving highly successful.”

To support the ranges over the second half of the year, Learning Curve’s Chuggington collection will be the subject of 1,100 TVRs targeting pre-school children and mums will be aired across both terrestrial and satellite channels over a 19-week campaign.

The brand has also been supported by an extensive media relations-led PR programme, strong in-store investment and retail specific promotional line-up.

The Thomas Wooden Railway System has also been bolstered by the addition of Early Engineers, a creative train play concept specifically designed for kids aged 18 months and over. 



Mark Ashurst, director of marketing, train play and pre-school said: “It’s been full steam ahead for Early Engineers since its debut at Toy Fair where it won a Best New Toy Award in the vehicles category. 



“Early Engineers is an excellent introduction to train play. Its frustration-free features and chunky train design encourage young ones to enjoy train play."

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